I put lubriderm lotion on anytime it got itchy. I’ve never used the ointment, so I’m not sure if there’s a limit to how often to use it. If there is, just use unscented lubriderm in between applying the ointment. When it gets to the really itchy stages, it feels absolutely heavenly to rub the cold lotion into your skin! haha Keep doing this until it stops flaking and doesn’t itch anymore.