Itching is normal, if it is mostly healed a little sunburn relief stuff may help, the cooling also helps with itching but don’t overdo it. also while you should not let it dry out do NOT over moisten it!!! My first tattoo itched sooo bad, I slathered stuff on it every time it started itching because everyone told me to never let it dry out, ended up losing alot of color out of certain spots because it was so moist when it started to heal somehow it messed it up. It is okay not to have stuff all over it at all times, in fact it might feel better to let it have some air, alway put stuff on it after washing and if it ever feels dry, put your stuff on it but depending on your skin and where the tattoo is ect. four times a day with a+d or whatever you’re using should be good, less if it is still moist when you would normally put some on, more if it ever feels dry.